Blogs in organizations

The president of a multinational company, posts a blog about upcoming changes to the way manufacturing a certain appliance. He has is employees to comment of this decisions to find out the employees point ofview. Let's begin with the advantages. This is a fast way to get employees feedback, to find out what the employees think of the new changes. Seen as the company is a multinational, there can get feedback from accross the world at a amazing speed. Comments for ways to improve are also very constructive for the company and allows employees and mangament to interchange ideas. This is also a low cost base method, a lot quicker and cheaper than mail. However, misinformation is a huge problem with blogs, people can say things that aren't true, and once a post is posted, then employees, "may get the wrong end of the stick". Potentiel false rumors may inquire, that might hurt the image of the company. Also, information leakage is also possible, which may lead for competitors to gain an advantage. Blogs are great ways for people to interact and discuss new ideas, however you must always be aware of where the information comes from, as this might create false statements and untrue rumors.